On June 7, the 27th China International Kitchen and Bathroom Facilities Exhibition opened explosively at the Shanghai New International Expo Center, with BEJRA showcasing its products prominently, presenting an aesthetic of light luxury, minimalism, and modern Italian design in personalized space scenarios, leaving countless viewers in awe.

A stunning debut with overwhelming popularity.

At this Shanghai Kitchen and Bath Exhibition, BEJRA has introduced a wide range of products, including the previously popular Changhong glass series and 3D imported board series, along with many Italian imported wood veneers, steel-wood combination specialty products, and some high cost-performance products.

These products have undergone significant upgrades in craftsmanship, configuration, and functionality. In terms of aesthetics, quality, and comfort, they stand out remarkably, thereby attracting a large audience. Many visitors lingered at the BEJRA booth, repeatedly observing the products, resulting in a crowded exhibition hall. Especially around several popular products, it was particularly packed with people.

The negotiation area was also filled with people, either discussing collaborations with staff or reviewing the materials of BEJRA Baijielai by themselves, presenting a scene of bustling activity.

Strengthen marketing, empower terminals

Since its establishment, BEJRA has consistently adhered to Italian minimalist design and health-oriented environmental concepts, creating a brand tone of "light luxury, minimalism, and modernity" characterized by strength, neatness, fashion, and individuality, which is highly favored by young consumers.

Last year, BEJRA launched a new headquarters showroom and relocated to a new factory, significantly enhancing the foundation for its development. This year, BEJRA will focus more on product design and marketing empowerment, based on the completion of hardware upgrades.

In the future, BEJRA will establish strategic partnerships with major media outlets and actively develop accounts on platforms such as WeChat, Douyin, Xiaohongshu, Video Account, and Baidu, creating a comprehensive online brand media matrix. By leveraging media capabilities for precise marketing, it aims to drive traffic to offline stores.

The popularity of BEJRA at this exhibition clearly demonstrates the effectiveness of these efforts, once again validating its keen market insight and highly forward-looking strategic layout. As the Shanghai Kitchen and Bath Exhibition progresses, it is believed that BEJRA's popularity will soar and attract even more attention from distributors and consumers!